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the price level of the wine and the style of the corporate storytelling. Originality/value: There has been a strong … images generate little differentiation among wine brands, while they all claim that they are unique. …
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Previous hedonic price studies on wine market segments, exploring diverse price functions, are constrained by pre …, respectively. Also, implicit prices of wine attributes such as grape variety and geographic origin differ for red and white wines …
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Accumulated theoretical and empirical evidence suggests that wine prices depend upon quality, reputation and objective … characteristics. Unlike previous studies, we recognize that quality and reputation are latent constructs and therefore employ factor … application to Australian premium wines points to significant reputation effects but insignificant quality effects. It is also …
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