Similar Search Results

Looking to the future : the evolving marketing and public policy community

Wiener, Joshua L.; Ellen, Pam Scholder; Burton, Scot - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 1, pp. 1-4

Persistent link: https://www.econbiz.de/10012016457

Making bad look good : the counterpersuasive effects of natural labels on (dangerous) vice goods

Davis, Cassandra Denise; Burton, Scot - In: Journal of business research : JBR 104 (2019), pp. 271-282

Persistent link: https://www.econbiz.de/10012105028

A new era at Journal of Public Policy & Marketing begins : editorial

Wiener, Joshua L.; Ellen, Pam Scholder; Burton, Scot - In: Journal of public policy & marketing 38 (2019) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10012534181

Understanding the calorie labeling paradox in chain restaurants : why menu calorie labeling alone may not affect average calories ordered

Berry, Christopher R.; Burton, Scot; Howlett, Elizabeth; … - In: Journal of public policy & marketing 38 (2019) 2, pp. 192-213

Persistent link: https://www.econbiz.de/10012534228

The COVID-19 pandemic at the intersection of marketing and public policy : editorial

Scott, Maura L.; Martin, Kelly D.; Wiener, Joshua L.; … - In: Journal of public policy & marketing 39 (2020) 3, pp. 257-265

Persistent link: https://www.econbiz.de/10012534289

Journal of Public Policy & Marketing in our turbulent times : foundations laid and challenges ahead : farewell editorial

Wiener, Joshua L.; Ellen, Pam Scholder; Burton, Scot - In: Journal of public policy & marketing 39 (2020) 4, pp. 371-377

Persistent link: https://www.econbiz.de/10012534316

The effect of positive anticipatory utility on product pre‑order evaluations and choices

Mukherjee, Amaradri; Smith, Ronn J.; Burton, Scot - In: Journal of the Academy of Marketing Science 51 (2023) 3, pp. 551-569

Persistent link: https://www.econbiz.de/10014251242

Front-Of-Package Nutrition Labeling : Which Labels Benefit Consumers the Most and Why Do They Help?

Newman, Christopher; Howlett, Elizabeth; Burton, Scot - 2017

Consumers are increasingly exposed to nutrition and health information on food packages. In particular, front-of-package (FOP) nutrition labeling has become a popular way for food marketers to communicate information to customers about the healthfulness of their products. With so many disparate...

Persistent link: https://www.econbiz.de/10014120084

PAPERS - The Role of Qualifying Language on Consumer Perceptions of Environmental Claims

Maronick, Thomas J.; Craig Andrews, J. - In: Journal of consumer affairs : official publication of … 33 (1999) 2, pp. 297-320

Persistent link: https://www.econbiz.de/10006191492

Advertising Research Issues From FTC Versus Stouffer Foods Corporation

Craig Andrews, J.; Maronick, Thomas J. - In: Journal of public policy & marketing : JPP & M ; an … 14 (1995) 2, pp. 301-309

Persistent link: https://www.econbiz.de/10007085240