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Pitt, Leyland F.
279
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152
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109
Berthon, Pierre
104
Berthon, Pierre R.
80
Sands, Sean
66
Campbell, Colin L.
55
Ferraro, Carla
38
Watson, Richard T.
38
Caruana, Albert
35
Parent, Michael
32
Nel, Deon
30
Plangger, Kirk
30
Kietzmann, Jan
25
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19
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Chan, Anthony
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Demsar, Vlad
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Vella, Joseph
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1
Strategically releasing control: Navigating the complexities of enabling category captains
Sands, Sean
;
Beverland, Michael B.
;
Campbell, Colin L.
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 181-193
Persistent link: https://www.econbiz.de/10012322029
Saved in:
2
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
3
Buffer bots : the role of virtual service agents in mitigating negative effects when service fails
Sands, Sean
;
Campbell, Colin L.
;
Plangger, Kirk
;
Pitt, …
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2039-2054
Persistent link: https://www.econbiz.de/10013465140
Saved in:
4
Ad creativity in a negative context : how a thanking message frame enhances purchase intention in times of crisis
Demsar, Vlad
;
Sands, Sean
;
Rosengren, Sara
;
Campbell, …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209573
Saved in:
5
Principles for advertising responsibly using generative AI
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Organizational dynamics : a quarterly review of …
53
(
2024
)
2
,
pp. 1-5
Persistent link: https://www.econbiz.de/10014557678
Saved in:
6
Inauthentic inclusion : exploring how intention to use AI-generated diverse models can backfire
Sands, Sean
;
Demsar, Vlad
;
Ferraro, Carla
;
Campbell, …
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10014531223
Saved in:
7
The paradoxes of generative AI-enabled customer service : a guide for managers
Ferraro, Carla
;
Demsar, Vlad
;
Sands, Sean
;
Restrepo, Mariluz
- In:
Business horizons
67
(
2024
)
5
,
pp. 549-559
Persistent link: https://www.econbiz.de/10015095172
Saved in:
8
Addictive de-vices : a public policy analysis of sources and solutions to digital addiction
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campbell, Colin L.
- In:
Journal of public policy & marketing
38
(
2019
)
4
,
pp. 451-468
Persistent link: https://www.econbiz.de/10012534260
Saved in:
9
Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia
;
Plangger, Kirk
;
Cai, Feng
;
Campbell, …
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
Saved in:
10
Who shares? : profiling consumers in the sharing economy
Sands, Sean
;
Ferraro, Carla
;
Campbell, Colin L.
; …
- In:
Australasian marketing journal
28
(
2020
)
3
,
pp. 22-33
Persistent link: https://www.econbiz.de/10012599938
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