Purpose: The study aims to examine the consumers’ attitudes toward halal food products based on tripartite model. Regarding this, the effect of halal food awareness, perceived risk and behavioral tendency on attitudes toward halal food products are investigated. Design/methodology/approach:...

Purpose: The purpose of this study is to investigate small and medium-sized enterprises (SMEs’) internationalization process in emerging Islamic markets and to introduce the factors affecting SMEs’ entry modes into a foreign country with emphasis on the role of country-of-origin image (COI)...

Purpose: The purpose of this study was to determine the effect of consumer-based brand authenticity (CBBA) on customer satisfaction (CS) and brand loyalty (BL). The moderating effect of the variable “alternative attractiveness” in the relationship between CS and BL was further investigated....

Purpose: The purpose of this study is to identify the impact of ethical judgements, depending on religiosity level of consumers, on decisions of buying or not buying products from supermarkets selling alcoholic beverages. Design/methodology/approach: The scope of this study covers consumers...

Turkish Abstract: Bu çalışmanın amacı, marka genişlemesine yönelik tüketici tutumuna etki eden unsurların tespit edilmesi ve bu etkilerin yerli ve yabancı markalara göre farklılıklarının belirlenmesidir. Araştırma kapsamında aynı sektörde yerli ve yabancı olmak üzere iki...