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Ads Promoting OTC Medications: The Effect of Ad Format and Credibility on Beliefs, Attitudes, and Purchase Intentions

Kavanoor, Sukumar; Grewal, Dhruv; Blodgett, Jeff - In: Journal of business research : JBR 40 (1997) 3, pp. 219-228

Persistent link: https://www.econbiz.de/10006735185

The MAC Index 2003

Blodgett, Jeff; Shannon, Dale; McMillen, Stan - Connecticut Center for Economic Analysis (CCEA), … - 2003

Persistent link: https://www.econbiz.de/10005838786

Ads promoting OTC medications: The effect of ad format and credibility on beliefs, attitudes, and purchase intentions

Kavanoor, Sukumar; Grewal, Dhruv; Blodgett, Jeff - In: Journal of Business Research 40 (1997) 3, pp. 219-227

Persistent link: https://www.econbiz.de/10005473827

A game analysis of MNC CSR in China

Salazar, Ronald J.; Wang, Jifu; Rauniar, Rupak; Wang, Xiuli - In: Cogent Business & Management 5 (2018)

Weakening multinational corporation (MNC) commitment to corporate social responsibility (CSR) has caused increasing concern in China. What motivates MNC’s to diminish their commitment to CSR? This paper applies game theory to attempt to answer this important question for the Chinese context....

Persistent link: https://www.econbiz.de/10012117258

An empirical analysis of DeLone and McLean's e-commerce model in the student loan industry

Cates, Dewaynna A.; Chong, Hyonsong; Rauniar, Rupak - In: International journal of electronic business 7 (2009) 1, pp. 86-104

Persistent link: https://www.econbiz.de/10003837997

C2C online auction website performance : buyer's perspective

Rauniar, Rupak; Rawski, Greg; Crumbly, Jack; Simms, Jack - In: Journal of electronic commerce research : JECR 10 (2009) 2, pp. 56-75

Persistent link: https://www.econbiz.de/10003886467

Knowledge integration in integrated product development : the role of team vision, mutual trust, and mutual influence on shared knowledge in product development performance

Rauniar, Rupak - 2005

Persistent link: https://www.econbiz.de/10003953001

Organizational structuring and project team structuring in integrated product development project

Rauniar, Rupak; Rawski, Greg - In: International journal of production economics 135 (2011) 2, pp. 939-952

Persistent link: https://www.econbiz.de/10009490245

Strategic alliance formation and the effects on the perfromance of manufacturing enterprises from supply chain perspective

Yang, Jie; Lai, Kee Hung; Wang, Jifu; Rauniar, Rupak; … - In: International journal of production research 53 (2015) 13, pp. 3856-3870

Persistent link: https://www.econbiz.de/10011302415

Performance evaluation of a centralised web-based integration system across the supply chain

Rauniar, Rupak; Horn, Dewaynna; Rawski, Greg; Yang, Jie - In: International journal of internet and enterprise … 8 (2012/13) 2, pp. 166-194

Persistent link: https://www.econbiz.de/10010205076