Cover; Half Title; Series; Title; Copyright; Contents; List of figures; List of tables; Acknowledgements; List of contributors; Part I Understanding e-commerce; Introduction: ASEAN development in the digital economy; 1 E-commerce and international trade; Part II Rules and regulations; 2 Cross-border...

To influence demand, some online retailers post messages (e.g., “5 units or less left in stock”) on their product pages to signal impending stockouts. These “scarcity” messages provide consumers “partial” inventory information, revealing only an upper bound on the number of units...