Khan, Mahroo; Najmi, Arsalan; Ahmed, Waqar; Aman, Ameenullah - In: Journal of Islamic Marketing 10 (2019) 4, pp. 1230-1244
Purpose: This paper aims to investigate the factors that motivate consumers to pay for halal logistics certification and consequently demand for its certification in Pakistan. Design/methodology/approach: The study used a sample of 302 respondents from the city of Karachi, Pakistan and used...