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Considering pursuing the differentiation strategy makes enable the organization to earn its success and to create, capture and sustain economic value. Despite this importance, it is relatively absentminded in empirical studies at the conceptual level. In response to this gap, the purpose of this...
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revolutionary effects of globalization and its new challenges to world security and stability. The challenges to security now come …In a world continuously beset by conflict and violence, the positive study of international security and defense has … of this phenomenal evolution of the world's strategic situation and challenges to its safety. Here I give one perspective …
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Green marketing examines the symbiotic role played by marketing in ensuring sustainable business, exploring issues concerning the environment and the way strategic decisions can influence it. At present, the environmental issues concern more and more the competitive approach any organization can...
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, faster new product introductions, and more novel new product introductions. For new product managers, these results carry …
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A common belief among academicians and practitioners is that a company’s strategy should be aligned with its customers' value drivers to deliver superior financial performance. Yet, extant literature lacks 1) an objective measure of strategy-customer alignment, 2) empirical research linking...
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