Mit einem Umsatz von etwa 20 Mrd. für das Geschäftsjahr 2000/2001 und mehr als 80.000 Mitarbeitern in 56 Ländern der Erde ist die Bertelsmann AG heute das internationalste Medienunternehmen der Welt. Vor allem in den vergangenen 15 Jahren ist das Unternehmen überproportional expandiert....

Mobile Commerce has staged a remarkable come-back. Driven by the technological innovations in the field of telecommunications, it is showing signs of a healthy recovery. The collapse of the dot-com boom in 2001/2002 had dealt a severe blow not only to Electronic Commerce but also to Mobile...

Unternehmen, die Produkte der nächsten Generation entwickeln, stehen oft vor folgendem Problem: Orientieren sie ihre Entwicklung zu stark an den heutigen Kunden und Anwendern, resultieren oft nur kleine Innovationen (inkrementale Innovation). Lösen Sie sich hingegen von diesen Anwendern,...

In this paper, we are going to report on the results of an exploratory piece of research about the typical front-end-related activities in 28 innovation projects carried out by 14 German and 13 Japanese companies to reduce project uncertainty. In all cases we observed a range of activities to...

In a study of Japanese New Product Development (NPD) projects, the fuzzy front end of innovation is explored. Our conceptual model is based on the information-processing perspective. A structual equation model was fitted to data from 497 NPD projects from Japanese mechanical and electrical...

In der einschlägigen Literatur wird in der Regel das Bild stark formalisierter und methodengestützter Innovationsprozesse aufgezeichnet, das primär für große Unternehmen zutreffend erscheint. Inwieweit sich diese Vorstellung auch auf Organisationen geringerer Größe übertragen lässt,...

When organizing international market introductions multinational companies face coordination problems between the leading central organizational unit and local product management. Based on the assumption that international market introductions are initiated and managed by a central unit we...

The fast transformation of technologies into new products or processes is one of the core challenges for any technology-based enterprise. Within the innovation process, we believe, the early phases (fuzzy front end) to have the highest impact on the whole process and the result (Input-Output...

In this study we research user integration in the German service industry. Goal is to explore the industrial practice with regard to four dimensions of user integration, i.e., why, whom, how, and how successful the service industry integrates to find novel service ideas. Data is collected from a...

Traditionally the protection of intellectual property is regarded as a precondition for value capture. The rise of open source (OS) software and OS tangible products, so-called open design, has challenged this understanding. Openness is often regarded as a dichotomous variable (open-source vs....