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In this paper, we develop an economic rationale for the following stylized fact: Web‐based firms spend profligately on advertising and marketing and usually lose money. Our rationale is based on the winner‐take‐all structure of high fixed cost, low marginal cost, markets for information...
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This essay is divided into the following sections: in section 1.1, we brieflyargue that the auto industry is a compelling case for studying regional economicdevelopment and economic geography precisely because it generates large numbersof high-quality jobs, and forges tight linkages to...
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Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one platform market can enter...
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