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Why pay for something you can get free? : Indian market mavens' M-coupon redmenption behaviors

Gorder-Hinchey, Bonnie; Mantz, Timothy K.; Mantz, Kathy; … - In: Journal of international business and economics : JIBE 19 (2019) 3, pp. 13-22

Persistent link: https://www.econbiz.de/10012879120

An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature

Ndlovu, Sbonelo Gift; Heeralal, Shalen - 2022

Persistent link: https://www.econbiz.de/10012887823

Review of neuroscience in marketing: areas, emotions and tools

Gala, Prachi; Gligor, David - In: International journal of business innovation and … 27 (2022) 1, pp. 76-100

Persistent link: https://www.econbiz.de/10012887908

Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey

Aikin, Kathryn J.; Sullivan, Helen W.; Berktold, Jennifer; … - In: Health marketing quarterly 38 (2021) 1, pp. 1-11

Persistent link: https://www.econbiz.de/10012607834

Mixed feelings enhance the effectiveness of luxury advertising

Bandyopadhyay, Argho; Septianto, Felix; Nallaperuma, … - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 1, pp. 28-34

Persistent link: https://www.econbiz.de/10012698466

Competitive advertising on brand search : traffic stealing and click quality

Simonov, Andrey; Hill, Shawndra - In: Marketing science : the marketing journal of the … 40 (2021) 5, pp. 923-945

Persistent link: https://www.econbiz.de/10012668065

And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?

Logan, Kelty - In: Journal of marketing communications 19 (2013) 4, pp. 258-276

Persistent link: https://www.econbiz.de/10010187603

Effects of age and time of day on Internet advertising outcomes

Goodrich, Kendall - In: Journal of marketing communications 19 (2013) 4, pp. 229-244

Persistent link: https://www.econbiz.de/10010187617

Competitive target advertising and consumer data sharing

Zhao, Xia; Xue, Ling - In: Journal of management information systems : JMIS 29 (2012/13) 3, pp. 189-222

Persistent link: https://www.econbiz.de/10009740981

Confidence via correction : the effect of judgment correction on consumer confidence

Espinoza Petersen, Francine; Hamilton, Rebecca W. - 2013

At times, consumers are motivated to reduce the influence of a product recommendation on their judgments. Based on previous research, it is unclear whether this correction process will increase or decrease consumers' confidence in their judgments. We find that source credibility moderates the...

Persistent link: https://www.econbiz.de/10009779799