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Conspicuous Consumption: A Literature Review

Mason, Roger - In: European Journal of Marketing 18 (1984) 3, pp. 26-39

States that status and prestige considerations play a significant part in shopping preferences for products, which, although they appear to have a direct utility, serve only as a means of displaying wealth and purchasing power. Examines the literature on the subject, looking at the conspicuous...

Persistent link: https://www.econbiz.de/10014724938

Product Liability Legislation, Consumer Behaviour and Marketing Strategy

Lebermann, Yehoshua - In: European Journal of Marketing 18 (1984) 1, pp. 56-63

Analyses the possible effects of product liability legislation on marketing activity. Studies the effects on consumer behaviour of such legislation by means of a buying behaviour model. Uses these effects to further analyses the same effects on various components of the manufacturers' marketing...

Persistent link: https://www.econbiz.de/10014724956

Segmenting Industrial Markets by Buyer Sophistication

Barnes, James G.; McTavish, Ronald - In: European Journal of Marketing 17 (1983) 6, pp. 16-33

Proposes that the main objective here is a system being developed for segmenting industrial markets on the basis of the level demonstrated by buying centre members. Examines the factors which influence the individual member of the buying centre in the context of his/her participating in the...

Persistent link: https://www.econbiz.de/10014724978

The Power of Consumer Organisations

Box, J.M.F. - In: European Journal of Marketing 16 (1982) 6, pp. 3-19

Examines consumerism and its causes and also distinguishes the possibilities of improving consumers' position. Stresses the command of purchasing demand functions as a basis of consumers' power, e.g. the greater the purchasing demand the greater the ability to use it in alternative ways through...

Persistent link: https://www.econbiz.de/10014725010

Regional Differences in Consumer Usage of Eggs

Inman, Deborah; Barker, John - In: European Journal of Marketing 15 (1981) 1, pp. 20-32

their usage, sponsored by the Eggs Authority. Investigates the consequences of this to the effectiveness of advertising and … the advertising message to the consumer. Shows that consumers” usage of eggs does vary regionally and because of this … there could be important implications for generic advertising. …

Persistent link: https://www.econbiz.de/10014725026

Household Purchasing Decisions: How do American and Dutch Consumers Differ?

Green, Robert T.; Verhage, Bronislaw J.; Cunningham, … - In: European Journal of Marketing 15 (1981) 1, pp. 68-77

Investigates husband/wife influence on purchasing decisions for a variety of goods and services in the Netherlands and in the USA. Reveals that there are substantial differences between the two countries, with the US wife having a greater autonomous role than the Dutch. Indicates that this could...

Persistent link: https://www.econbiz.de/10014725030

Problem Analysis: a Consumer‐Based Methodology for the Discovery of New Product Ideas

Fornell, Claes - In: European Journal of Marketing 15 (1981) 5, pp. 61-72

Presents an approach to product development that appears to hold significant promise in terms of generating new product ideas with strong consumer support. Suggests that high failure rate among new consumer producers can be traced to such things as poor marketing research, poor product marketing...

Persistent link: https://www.econbiz.de/10014725041

Are Consumers Unique in Terms of Cognitive and Affective Reactions towards the Advertising Content? A Pilot Study

Derbaux, Christian M. - In: European Journal of Marketing 15 (1981) 7, pp. 12-34

Looks at three groups thought to be representative of consumer reactions — advertising experts, consumerists and … advertising content. Investigates the reactions of representatives from these groups to advertisements shown in a controlled …

Persistent link: https://www.econbiz.de/10014725044

Stimulating Energy Conservation: Applying the Business Heritage of Marketing

Verhage, Bronis J. - In: European Journal of Marketing 14 (1980) 4, pp. 167-179

Says that the use of energy has always been a key to the supply of food, to physical comfort and to quality of life in general. Posits that the plethora of energy use and low cost since the 1950s had made radical improvements in lifestyle and social and economic structure to Western society....

Persistent link: https://www.econbiz.de/10014725056

Conceptual and Methodological Issues in Organisational Buying Behaviour

Wind, Yoram P.; Thomas, Robert J. - In: European Journal of Marketing 14 (1980) 5/6, pp. 239-263

Highlights some of the major conceptual and methodological issues involved in organisational buying behaviour. Aims to avoid pitfalls involved in the utilisation of research regarding specified issues — at the same time stimulating research aimed at the resolution of these issues. Reviews the...

Persistent link: https://www.econbiz.de/10014725062