Gives three key messages to give to front‐line employees and these are: communicate only facts; communicate face to face; and target front‐line supervisors. Includes, for effect and information a Figure of ‘Maslow's Hierarchy of Needs’. Recommends the need for commonsense and not to ignore...

Spotlights Alcatel Eléctrica SA (ASESA), the Spanish subsidiary of Alcatel NV, a world leader in telecommunications equipment. Looks in depth at ASEA's beginnings and how it has progressed to the present day with various change plans ‐ some successful and some not ‐ the stakeholder plan...

Proclaims that the hard approach (referred to here as theory E) is the creation of economic value/high returns to shareholders; and that the soft approach (theory O) sees organizations as having many stakeholders, developing employees and their loyalty. Posits that, for organizations to prosper,...