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A qualified account of supererogation : toward a better conceptualization of corporate social responsibility

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Verantwortliche Unternehmensführung überzeugend kommunizieren : Strategien für mehr Transparenz und Glaubwürdigkeit

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Kommunikation -- CSR Communication – vom Stakeholder zur Ziel-/Dialoggruppe -- Corporate Philanthropy – Erträge gesellschaftlich … Kommunikationsinstrument? -- CSR Communication – Strategie und Konzept -- CSR Communication – Instrumente, Maßnahmen und Kanäle -- Ethik der …