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Innovation
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Russo Spena, Tiziana
55
Mele, Cristina
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Bifulco, Francesco
23
Tregua, Marco
20
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12
D'Auria, Anna
12
Melia, Monia
6
Spena, Tiziana Russo
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Caridà, Angela
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Digital transformation in the cultural heritage sector : challenges to marketing in the new digital era
8
Innovating in practice : perspectives and experiences
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The journal of business & industrial marketing
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MERCATI E COMPETITIVITÀ
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Business Strategy and the Environment
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Contributions to Management Science
1
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Cultural marketing and metaverse for consumer engagements
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Entrepreneurship and SME research : on its way to the next millenium
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European Journal of Innovation Management
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European journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of innovation and technology management : IJITM
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ECONIS (ZBW)
58
Other ZBW resources
9
OLC EcoSci
4
RePEc
3
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1
Digital business models
Russo Spena, Tiziana
;
Bifulco, Francesco
;
Tregua, Marco
; …
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 39-68)
.
2021
Persistent link: https://www.econbiz.de/10012612625
Saved in:
2
Proximity marketing and context-information awareness
D'Auria, Anna
;
Russo Spena, Tiziana
;
Bifulco, Francesco
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 161-180)
.
2021
Persistent link: https://www.econbiz.de/10012612660
Saved in:
3
Multiple context of innovation : insights from literature
D'Auria, Anna
;
Tregua, Marco
;
Russo Spena, Tiziana
; …
- In:
International journal of innovation and technology …
14
(
2017
)
2
,
pp. 1740007-1-15
Persistent link: https://www.econbiz.de/10011639998
Saved in:
4
A digital business model : an illustrated framework from the cultural heritage business
Russo Spena, Tiziana
;
Tregua, Marco
;
D'Auria, Anna
; …
- In:
International journal of entrepreneurial behavior & research
28
(
2022
)
8
,
pp. 2000-2023
Persistent link: https://www.econbiz.de/10013455143
Saved in:
5
Future Internet and digital ecosystems
Russo Spena, Tiziana
;
Tregua, Marco
;
Bifulco, Francesco
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 17-38)
.
2021
Persistent link: https://www.econbiz.de/10012612624
Saved in:
6
Value propositions in digital transformation
Coppola, Mariarosaria
;
Bifulco, Francesco
;
Russo Spena, …
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 69-92)
.
2021
Persistent link: https://www.econbiz.de/10012612645
Saved in:
7
Digital engagement and customer experience
Amitrano, Cristina Caterina
;
Russo Spena, Tiziana
; …
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 119-136)
.
2021
Persistent link: https://www.econbiz.de/10012612653
Saved in:
8
Business intelligence and social media analytics
Russo Spena, Tiziana
;
Tregua, Marco
;
Ranieri, Angelo
; …
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 137-158)
.
2021
Persistent link: https://www.econbiz.de/10012612657
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9
Augmented servicescape : integrating physical and digital reality
Amitrano, Cristina Caterina
;
Russo Spena, Tiziana
; …
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 181-197)
.
2021
Persistent link: https://www.econbiz.de/10012612668
Saved in:
10
Digital targeted communication : an integrated approach
Gargiulo, Roberta
;
Bifulco, Francesco
;
Russo Spena, Tiziana
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 199-219)
.
2021
Persistent link: https://www.econbiz.de/10012612670
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