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Marketing through a joint commercial product portfolio : business drivers, benefits and challenges

Mustonen, Erno; Harkonen, Janne; Haapasalo, Harri - In: Journal of Business & Industrial Marketing 35 (2020) 11, pp. 1673-1683

Purpose: This study aims to improve understanding of companies’ motives and concerns in relation to cooperation through a joint commercial product portfolio. Design/methodology/approach: The qualitative research method was used to study 17 companies based on two case projects. Findings: The...

Persistent link: https://www.econbiz.de/10012277291

Sales capability creation during new product development – early involvement of sales

Annunen, Petteri; Mustonen, Erno; Harkonen, Janne; … - In: Journal of Business & Industrial Marketing 36 (2021) 13, pp. 263-273

Purpose: This study aims to focus on creating sales capability as part of new product development (NPD). The aim is to define generic requirements for building sales capability as a part of NPD and to propose a necessary process by defining key activities for sales readiness....

Persistent link: https://www.econbiz.de/10012812091

Product-level profitability analysis and decision-making : opportunities of IT application-based approach

Koskinen, Joni; Mustonen, Erno; Harkonen, Janne; … - In: International journal of product lifecycle management : … 12 (2020) 3, pp. 210-225

Persistent link: https://www.econbiz.de/10012512234

Supply capability creation process: Key milestone criteria and activities

Verrollot, Jordan; Tolonen, Arto; Harkonen, Janne; … - In: Journal of Industrial Engineering and Management (JIEM) 10 (2017) 3, pp. 495-521

Purpose: The article focuses on supply capability creation (SCC) within the new product development (NPD). The purpose is to establish an SCC process describing the main SCC activities and milestone criteria in preparing the supply process for new products. Design/methodology/approach: The...

Persistent link: https://www.econbiz.de/10011939348

Product portfolio management process over horizontal and vertical portfolios

Tolonen, Arto; Harkonen, Janne; Verkasalo, Matti; … - In: International journal of product lifecycle management : … 8 (2015) 3, pp. 189-215

Persistent link: https://www.econbiz.de/10011546241

Product and supply chain related data, processes and information systems for product portfolio management

Hannila, Hannu; Tolonen, Arto; Harkonen, Janne; … - In: International journal of product lifecycle management : … 12 (2019) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10012254635

Defining one product data for a product

Silvola, Risto; Tolonen, Arto; Harkonen, Janne; … - In: International journal of business information systems : … 30 (2019) 4, pp. 489-520

Persistent link: https://www.econbiz.de/10012059450

Supply capability creation process : key milestone criteria and activities

Verrollot, Jordan; Tolonen, Arto; Harkonen, Janne; … - In: Journal of industrial engineering and management : JIEM 10 (2017) 3, pp. 495-521

Persistent link: https://www.econbiz.de/10011920215

Strategic alignment of product portfolio and supplier management

Verrollot, Jordan; Tolonen, Arto; Harkonen, Janne; … - In: International journal of management & enterprise … 16 (2017) 4, pp. 337-364

Persistent link: https://www.econbiz.de/10011859099

Modelling of construction products and services for effective productisation

Harkonen, Janne; Tolonen, Arto; Haapasalo, Harri - In: Management 13 (2018) 4, pp. 335-353

Persistent link: https://www.econbiz.de/10012133940

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