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Privacy concerns about personalized advertising across multiple social media platforms in Japan : the relationship with information control and persuasion knowledge
Morimoto, Mariko - In: International journal of advertising : the review of … 40 (2021) 3, pp. 431-451
Persistent link: https://www.econbiz.de/10012586668
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Factors influencing the buying behaviour of millennials towards insurance products in the Nigerian insurance market
Sodiq, Bamgbose Olalekan - In: Journal of economics and management research 9 (2020), pp. 86-101
Persistent link: https://www.econbiz.de/10012664934
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The impact of information processing styles and persuasive appeals on consumers' engagement intention toward social media video ads
Yang, Jing; Zhao, Xiaoyu - In: Journal of promotion management : innovations in … 27 (2021) 4, pp. 524-546
Persistent link: https://www.econbiz.de/10012497682
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An empirical study on determining the effectiveness of social media advertising : a case on Indian millennials
Arora, Taanika; Agarwal, Bhawna - In: International journal of e-business research : an … 16 (2020) 2, pp. 47-68
Persistent link: https://www.econbiz.de/10012302680
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Impact of advertising on working and non working women with reference to their purchasing behaviour
Bansal, Sanjeev; Malik, Garima - In: Global journal of business management : GJBM 10 (2016) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10011628139
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Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
Dodoo, Naa Amponsah; Wu, Linwan - In: International journal of internet marketing and … 13 (2019) 1, pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
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Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun; Hosanagar, Kartik; Nair, Harikesh - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
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Structural equation modelling of customer attitudes towards social network advertising : a case of Iranian social networking site
Mirmehdi, Seyyed Mehdi; Sanayei, Ali; Dolatabadi, … - In: International journal of business excellence 12 (2017) 4, pp. 469-488
Persistent link: https://www.econbiz.de/10011801630
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Platform variation and content variation on social media : a dual-route model of cognitive and experiential effects
Huang, Guanxiong - In: Journal of promotion management : innovations in … 26 (2020) 3, pp. 396-433
Persistent link: https://www.econbiz.de/10012179134
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Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of marketing 81 (2017) 5, pp. 1-15
Persistent link: https://www.econbiz.de/10011749812