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UGC attributes and effects : i...
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Consumer behaviour
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Ko, Eunju
141
Kim, Kyung Hoon
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Chun, Eunha
11
Megehee, Carol M.
10
Seo, Yuri
10
Kim, Eun Young
9
Kim, Sang Jin
7
Woodside, Arch G.
7
Taylor, Charles R.
6
Chae, Heeju
5
Mattila, Pekka
5
Septianto, Felix
5
Kim, Angella J.
4
Lee, Jieun
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Song, Sangah
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Sung, Heewon
4
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3
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Lee, Seulgi
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Park, Myung Hwan
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Xu, Bing
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Journal of business research : JBR
43
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of Business Research
11
Psychology & marketing
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Asia Pacific journal of marketing and logistics
5
International Marketing Review
5
International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Journal of Global Scholars of Marketing Science
5
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3
International marketing review
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Management decision : MD
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Advances in culture, tourism and hospitality research
1
Cross-cultural buyer behavior
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Electronic word of mouth as a promotional technique : new insights from social media
1
Emerald insight
1
European management journal
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International Journal of Operations & Production Management
1
International Journal of Retail & Distribution Management
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International journal of consumer studies
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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International marketing : emerging markets
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Journal of Consumer Affairs
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Journal of Consumer Psychology
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1
Journal of macromarketing
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Management Decision
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Social and environmental issues in advertising
1
Tourism sensemaking : strategies to give meaning to experience
1
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ECONIS (ZBW)
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OLC EcoSci
20
RePEc
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Other ZBW resources
12
USB Cologne (EcoSocSci)
1
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1
SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
Saved in:
2
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
3
Introduction to the Special issue on product development and performance in the global environment : from the special issue editor
Ko, Eunju
- In:
The journal of product innovation management : an …
32
(
2015
)
2
,
pp. 173-174
Persistent link: https://www.econbiz.de/10010511327
Saved in:
4
Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
5
Luxury brand advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
6
Bridging Asia and the world : global platform for the interface between marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
99
(
2019
),
pp. 350-353
Persistent link: https://www.econbiz.de/10012023658
Saved in:
7
A model of adoption of digital multimedia broadcasting (DMB) service : comparisons in Korea, Japan, and Germany
Kim, Kyung Hoon
;
Ko, Eunju
;
Takahashi, Ikuo
; …
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 806-820
Persistent link: https://www.econbiz.de/10003757445
Saved in:
8
Comparison of benefits of radio frequency identification : implications for business strategic performance in the US and Korean retailers
Kim, Eun Young
;
Ko, Eunju
;
Kim, HaeJung
;
Koh, Chang E.
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 797-806
Persistent link: https://www.econbiz.de/10003781845
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9
Does having a market orientation lead to higher levels of relationship commitment and business performance? : evidence from the Korean robotics industry
Taylor, Charles Raymond
;
Kim, Kyung Hoon
;
Ko, Eunju
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 825-832
Persistent link: https://www.econbiz.de/10003781855
Saved in:
10
"Trading up": a consumption value approach
Ko, Eunju
;
Sung, Heewon
- In:
Cross-cultural buyer behavior
,
(pp. 115-137)
.
2007
Persistent link: https://www.econbiz.de/10003478294
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