Purpose – Organizations put their reputations at risk when they misunderstand what their stakeholders expect from them … or denigrates issues and in the worst case contributes to making conditions worse, stakeholders will react. The purpose … aware of the expectations of their stakeholders but also to implement organizational practices that ensure they are abreast …

who the significant stakeholders of the company are, then to engage in a dialogue to discover what it is they value. By … measuring performance improvement in delivering value to all stakeholders, not only can companies become more inclusive, they …

The thought process that this paper describes originated in the author's time as a corporate public relations …, legislators and other stakeholders. The reality is usually that their strategy is unclear — even to themselves. Before embarking …

need to make use of several different visualization strategies depending on, among other things, the key stakeholders and …

corporate objectives and priorities that consider the stakeholder′s interests. Through understanding and attempting to socialize … key stakeholders, environmental marketing strategy can be made more effective. Provides some examples of the stakeholder …

and stakeholders they communicate with. Design/methodology/approach The study employs a case study approach because of its … stakeholders with broader messages, while more experienced social media users develop special messages for different stakeholders … different channels are effective with different stakeholders. Originality/value Few studies have investigated the use of social …

levels from a variety of stakeholders, both external and internal. Design/methodology/approach Based on concrete examples … and internal, with the responsibility to satisfy as best as possible the various stakeholders and the capacity to address …