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Measuring marketing : the 100+ essential metrics every marketer needs
Davis, John A. - 2018 - Third edition
Marketing has long been considered more art than science, but the demands of a more dynamic, globalized business world … has led to the development of sophisticated methods for quantifying marketing success. Organized into eleven focused … marketing managers accountable for growth-driven activities that must yield measurable results as well as senior executives who …
Persistent link: https://www.econbiz.de/10014481427
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The Econometrics of Individual Risk : Credit, Insurance, and Marketing
Jasiak, Joann; Gourieroux, Christian - 2015
The individual risks faced by banks, insurers, and marketers are less well understood than aggregate risks such as market-price changes. But the risks incurred or carried by individual people, companies, insurance policies, or credit agreements can be just as devastating as macroevents such as...
Persistent link: https://www.econbiz.de/10014481711
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Gründungsmanagement : Mit Aufgaben und Lösungen
Koch, Lambert T. (ed.); Zacharias, Christoph (ed.) - 2010
Das Werk strukturiert das Wissen zum Gründungsmanagement. Die Aufgaben und Lösungen ermöglichen eine Vertiefung des Stoffes. Nicht nur für Studierende und Seminarleiter, sondern auch für Laien ist die
Persistent link: https://www.econbiz.de/10014509153