questionnaire to gather data regarding vertical channel relationships in China. Findings – Whereas the academic literature has …

strategies. Hong Kong has both prescription and dispensing markets, whereas China is mostly a prescription market with regard to … China. Findings indicate a similar perception about the extent of influence for interpersonal/organizational factors but …

As China′s economic reform continues, foreign trade with China has expanded rapidly in the past several years. During … services. Since export advertising as a marketing tool in China′s foreign trade is still in its formative stage, evaluates its … rapidly in the past decade, foreign participation in China′s advertising is very limited. However, the tremendous market …

effective management and co‐ordination of supplier‐distributor relationships in China. Case studies of four foreign‐funded food … manufacturers in China have been conducted. Different distributorship and styles of relationship management have been identified in …

. The research focused on a multinational organisation that is based in China. Design/methodology/approach – As the research … understanding the use of both favours and opportunities in business relationship in China. The findings also indicate the importance …

China’s second-tier cities. Design/methodology/approach – The authors involved 68 top management officials of … biopharmaceutical firms in China by applying triangulation data collection, which comprises depth interview, questionnaire survey and … biotech pharmaceutical industry in expanding second-tier cities of China market. The findings of this study can be used as a …

SEM and regression methods with survey data from 217 respondents from the electronics industry in China. Findings – The …

China may be the world’s largest growth market, but it has not always been hospitable to foreign companies. This … appears from a survey of 381 managers of foreign companies active in China done by the Center for International Business of … Universiteit Nyenrode, Breukelen, the Netherlands. The survey highlighted eight major hurdles that foreign businesses in China must …