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Group buying enables collective bargaining opportunity that individual buyers lack to negotiate prices with sellers. This potential negotiation capability has two opposing effects. On the one hand, the prospect of the group being able to negotiate price with its rival forces each seller to lower...
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Collecting and displaying product reviews written by consumers is a common practice for many retail websites. These websites, however, differ in their choice to reveal aggregate review statistics on the product list displayed while consumers browse or search to make initial product selections....
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Understanding the degree of cannibalization and competition in online and offline markets is important to firms' product line designs. However, few empirical studies have measured both effects simultaneously or have examined the factors that determine the extent of cannibalization and...
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We investigate in a competitive setting the consequences of mobile targeting, the practice of firms setting prices based on consumers' real-time locations. A distinct market feature of mobile targeting is that a consumer could travel across different locations for an offer that minimizes his...
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