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A framework of firms' business sustainability endeavours with internal and external stakeholders through time across oriental and occidental business contexts

Lee, Tzong-ru; Lin, Ku-Ho; Chen, Chang-Hsiung; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 5, pp. 963-986

Persistent link: https://www.econbiz.de/10013390929

TBL dominant logic for sustainability in oriental businesses

Lee, Tzong-ru; Lin, Ku-Ho; Chen, Chang-Hsiung; … - In: Marketing intelligence & planning 40 (2022) 7, pp. 837-853

Persistent link: https://www.econbiz.de/10013393567

Action and social alignment constituents of collaboration in B2B relationships : buyer and seller perspectives

Guan, Jyh-Liang; Lee, Tzong-ru; Otero-Neira, Carmen; … - In: Journal of relationship marketing : innovations and … 21 (2022) 3, pp. 194-225

Persistent link: https://www.econbiz.de/10013336339

An examination of the codes of ethics artefacts in top Taiwanese companies

Lee, Tzong-ru; Svensson, Göran; Wood, Greg; Callaghan, … - In: International journal of electronic customer … 3 (2009) 1, pp. 86-101

Persistent link: https://www.econbiz.de/10003850186

"Antecedents" and "postcedents" in relation to satisfaction in Taiwanese business relationships

Lee, Tzong-ru; Svensson, Göran; Mysen, Tore - In: International journal of procurement management 3 (2010) 2, pp. 199-213

Persistent link: https://www.econbiz.de/10003952213

RELQUAL in Taiwanese business relationships

Lee, Tzong-ru; Svensson, Göran; Mysen, Tore - In: International journal of business excellence 3 (2010) 4, pp. 433-451

Persistent link: https://www.econbiz.de/10008798921

Trust and commitment-based satisfaction and the impact on specific investments, formalisation and opportunism

Mysen, Tore; Svensson, Göran; Lee, Tzong-ru - In: International journal of business excellence 4 (2011) 6, pp. 696-714

Persistent link: https://www.econbiz.de/10009505724

A conscientious corporate brand model : a Taiwanese assessment

Lee, Tzong-ru; Mysen, Tore; Svensson, Göran - In: International journal of business and globalisation : IJBG 8 (2012) 2, pp. 256-267

Persistent link: https://www.econbiz.de/10009553097

Exploring opportunism, conflict, noneconomic satisfaction and economic satisfaction in a B2B context : a buyer and seller perspective

Jyh-Liang, Guan; Lee, Tzong-ru; Roberts-Lombard, Mornay; … - In: South African journal of business management 53 (2022) 1, pp. 1-12

Purpose: The purpose of the study is to test the relationships between the antecedents of noneconomic satisfaction and its influence on economic satisfaction from both a seller's and a purchaser's perspective. Design/methodology/approach: Purchase and sales managers working for Taiwanese...

Persistent link: https://www.econbiz.de/10013348508

A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships

Guan, Jyh-Liang; Lee, Tzong-ru; Mostert, Pierre; … - In: Journal of contemporary marketing science 6 (2023) 1, pp. 46-63

Persistent link: https://www.econbiz.de/10014301512

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