Zhong, Xi; Ren, Liuyang; Song, Tiebo - In: Journal of business ethics : JBE 178 (2022) 2, pp. 481-499
Research based on the behavioral theory of the firm (BTOF) argues that firms will actively adopt strategic actions to respond to performance that falls below aspirations, that is performance shortfalls. However, most previous studies have focused on market-related strategic actions, paying less...