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Social media interaction, the university brand and recruitment performance

Rutter, Richard; Roper, Stuart; Lettice, Fiona - In: Journal of business research : JBR 69 (2016) 8, pp. 3096-3104

Persistent link: https://www.econbiz.de/10011507927

Social media responses and brand personality in product and moral harm crises : why waste a good crisis?

Nadeau, John; Rutter, Richard; Lettice, Fiona - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1031-1054

Persistent link: https://www.econbiz.de/10012395421

Brand personality in higher education : anthropomorphized university marketing communications

Rutter, Richard; Lettice, Fiona; Nadeau, John - In: Journal of marketing for higher education 27 (2017) 1, pp. 19-39

Persistent link: https://www.econbiz.de/10011706598

Empirical identification of skills gaps between chief information officer supply and demand : a resource-based view using machine learning

Barnes, Stuart; Rutter, Richard N.; La Paz, Ariel I.; … - In: Industrial Management & Data Systems 121 (2021) 8, pp. 1749-1766

Purpose: The role of emerging digital technologies is of growing strategic importance as it provides significant competitive advantage to organisations. The chief information officer (CIO) plays a pivotal role in facilitating the process of digital transformation. Whilst demand continues to...

Persistent link: https://www.econbiz.de/10012639509