Social media interaction, the university brand and recruitment performance
Richard Rutter, Stuart Roper, Fiona Lettice
| Year of publication: |
August 2016
|
|---|---|
| Authors: | Rutter, Richard ; Roper, Stuart ; Lettice, Fiona |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 8, p. 3096-3104
|
| Subject: | Branding | Performance | Social media | University | Markenführung | Brand management | Social Web | Social web | Hochschule | Higher education institution | Online-Marketing | Internet marketing | Personalbeschaffung | Recruitment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.01.025 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011507927