Laila, Nisful; Sukmaningrum, Puji Sucia; Wan Azman … - In: Cogent business & management 11 (2024) 1, pp. 1-22
This study presents a bibliometric analysis of digital marketing research within small and medium-sized enterprises (SMEs) spanning from 1985 to 2024. By analyzing 699 publications from the Scopus database, it aims to provide a comprehensive overview of the field’s evolution and current...