An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises : utilizing bibliometric mapping
Year of publication: |
2024
|
---|---|
Authors: | Laila, Nisful ; Sukmaningrum, Puji Sucia ; Wan Azman Saini Wan Ngah ; Rosyidi, Luthfi Nur ; Rahmawati, Indah |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 11.2024, 1, Art.-No. 2336565, p. 1-22
|
Subject: | Digital marketing | technology | small and medium-sized enterprises | bibliometric analysis | VOSviewer | Biblioshiny | KMU | SME | Bibliometrie | Bibliometrics | Online-Marketing | Internet marketing |
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