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The role of brand personality...
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Consumer behaviour
12
Konsumentenverhalten
12
Brand image
4
Designation of origin
4
Herkunftsbezeichnung
4
Markenimage
4
Brand
3
Brand management
3
Brasilien
3
Brazil
3
Emotion
3
Experiment
3
Markenartikel
3
Markenführung
3
National identity
3
Personality psychology
3
Persönlichkeitspsychologie
3
Advertising
2
Advertising appeals
2
Advertising effects
2
Canada
2
Choice of transport mode
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Cultural identity
2
Identity salience
2
Kanada
2
Kaufentscheidung
2
Kulturelle Identität
2
Media context
2
National culture
2
Nationalkultur
2
Personalisierung
2
Personalization
2
Preismanagement
2
Pricing strategy
2
Purchase decision
2
Social values
2
Soziale Werte
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Carvalho, Sergio W.
21
Trifts, Valerie
17
Häubl, Gerald
6
Brooks, Mary R.
5
Sivaramakrishnan, Subramanian
5
Block, Lauren G.
3
Hensher, David A.
3
Luna, David
3
Manchanda, Rajesh V.
3
Mitakakis, Chrissy
3
Puckett, Sean M.
3
El Hazzouri, Mohammed
2
Huang, Lei
2
Main, Kelley J.
2
McManus, Justin F.
2
Oliveira Mota, Márcio de
2
Sen, Sankar
2
Aghakhani, Hamed
1
Aljukhadar, Muhammad
1
Bapuji, Hari
1
Brooks, Mary
1
Carneiro de Lima, Renata
1
Comber, Scott
1
Cunningham, Peggy
1
Fazel, Hesham
1
Goldsmith, Emily
1
Hazzouri, Mohammed El
1
Hingston, Sean T.
1
Keh, Hean Tat
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Lima, Renata Carneiro
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Maehle, Natalia
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Main, Kelley
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Mota, Márcio de Oliveira
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Muralidharan, Etayankara
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1
Noseworthy, Theodore J.
1
Ohreen, David
1
Oliveira Mota, Márcio
1
Ozsomer, Aysegul
1
Samu, Sridhar
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business research : JBR
4
Journal of business ethics : JOBE
3
Journal of marketing theory and practice
2
Maritime policy and management : MPM
2
Transportation research / E : an international journal
2
Academy of Management learning & education : AMLE
1
European Journal of Marketing
1
Journal of Business Research
1
Journal of Marketing for Higher Education
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international consumer marketing
1
Journal of management education : the official publication of the Organizational Behavior Teaching Society
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing for higher education
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Long range planning : LRP ; international journal of strategic management
1
Maritime Policy & Management
1
Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Operations research, Management science : OR MS ; the international literature digest
1
Psychology & marketing
1
The journal of product & brand management
1
The power of one : gaining business value from personalization technologies
1
Transportation Research Part E: Logistics and Transportation Review
1
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ECONIS (ZBW)
23
OLC EcoSci
8
RePEc
5
Other ZBW resources
1
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31
Brand concepts as representations of human values : do cultural congruity and compatibility between values matter?
Torelli, Carlos J.
;
Ozsomer, Aysegul
;
Carvalho, Sergio W.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 92-108
Persistent link: https://www.econbiz.de/10009782927
Saved in:
32
Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
Saved in:
33
Consumer reactions to CSR : a Brazilian perspective
Carvalho, Sergio W.
;
Sen, Sankar
;
Oliveira Mota, Márcio de
- In:
Journal of business ethics : JOBE
91
(
2010
),
pp. 291-310
Persistent link: https://www.econbiz.de/10008772257
Saved in:
34
Risk perception and risk avoidance: The role of cultural identity and personal relevance
Carvalho, Sergio W.
;
Block, Lauren G.
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 319-326
Persistent link: https://www.econbiz.de/10008146836
Saved in:
35
An investigation of the emotional outcomes of business students’ cheating "biological laws" to achieve academic excellence
El Hazzouri, Mohammed
;
Carvalho, Sergio W.
;
Main, Kelley J.
- In:
Academy of Management learning & education : AMLE
14
(
2015
)
4
,
pp. 440-460
Persistent link: https://www.econbiz.de/10011428946
Saved in:
36
Consumer Reactions to CSR: A Brazilian Perspective
Carvalho, Sergio W.
;
Sen, Sankar
;
Oliveira Mota, Márcio
; …
- In:
Journal of business ethics : JOBE
91
(
2010
)
2
,
pp. 291-311
Persistent link: https://www.econbiz.de/10008722516
Saved in:
37
Risk perception and risk avoidance: The role of cultural identity and personal relevance
Carvalho, Sergio W.
;
Block, Lauren G.
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 319-327
Persistent link: https://www.econbiz.de/10008893102
Saved in:
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