Risk perception and risk avoidance: The role of cultural identity and personal relevance
Year of publication: |
2008
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Authors: | Carvalho, Sergio W. ; Block, Lauren G. ; Sivaramakrishnan, Subramanian ; Manchanda, Rajesh V. ; Mitakakis, Chrissy |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 25.2008, 4, p. 319-326
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