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Does vivid imagination deter visitation? : the role of mental imagery processing in virtual tourism on tourists' behavior

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The effect of Augmented Reality on purchase intention of beauty products : the roles of consumers’ control

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Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects

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"It's an illusion, but it looks real!" : consumer affective, cognitive and behavioural responses to augmented reality applications

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Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention

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How escapism leads to behavioral intention in a virtual reality store with background music?

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Do virtual goods entice more online donations? : perspectives of mental imagery and project appeal

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