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Head versus heart : the effect of objective versus feelings-based mental imagery on new product creativity
Herd, Kelly B.; Mehta, Ravi - In: Journal of consumer research : JCR ; an … 46 (2019) 1, pp. 36-52
Persistent link: https://www.econbiz.de/10012033923
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The effect of implied motion in travel photographs on visit intention : the mediating role of mental imagery
Li, Fangxuan; Ma, Jianan - In: Tourism management : research, policies, practice 104 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10015052172
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Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei; Gorn, Gerald J.; Galli, Maria; … - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
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What happens when you're lost between happiness and sadness? : effects on consumers' cognitive responses
Ursavas, Baris; Hesapci-Sanaktekin, Ozlem - In: Journal of business research : JBR 66 (2013) 7, pp. 933-940
Persistent link: https://www.econbiz.de/10009756853
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Situated embodied cognition : monitoring orientation cues affects product evaluation and choice
Eelen, Jiska; Dewitte, Siegfried; Warlop, Luk - 2013
Persistent link: https://www.econbiz.de/10010204121
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Tailoring web-based recruiting messages : individual differences in the persuasiveness of affective and cognitive messages
Kraichy, David; Chapman, Derek S. - In: Journal of business and psychology 29 (2014) 2, pp. 253-268
Persistent link: https://www.econbiz.de/10010363943
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Do people have accurate beliefs about the behavioral consequences of incidental emotions? : evidence from trust games
Kausel, Edgar E.; Connolly, Terry - In: Journal of economic psychology : research in economic … 42 (2014), pp. 96-111
Persistent link: https://www.econbiz.de/10010428822
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The moderating role of emotional differentiation on satiation
Poor, Morgan; Duhachek, Adam; Krishnan, Shanker - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 507-519
Persistent link: https://www.econbiz.de/10009682421
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In Search of Homo Economicus : Cognitive Noise and the Role of Emotion in Preference Consistency
Lee, Leonard - 2011
Understanding the role of emotion in forming preferences is critical in helping firms choose effective marketing …
Persistent link: https://www.econbiz.de/10013118402
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Client experience on projects
Turner, Rodney - In: Project leadership and society 2 (2021), pp. 1-11
We consider client experience on projects. The topic of customer experience is receiving a lot of interest in marketing. It is believed that vendors that manage customer experience achieve better results than those who do not. All the work to date has been done in retail. We consider the nature...
Persistent link: https://www.econbiz.de/10012800124