Globally, tourism is the largest and fastest growing industry, outpacing all other industries. In South Africa, tourism is widely regarded as a growth catalyst, able to generate much-needed income and employment opportunities. The market potential of domestic tourism has, however, been...

This article explores the relationship between tourist arrivals and trade in South Africa. Two analyses were conducted - a panel data analysis, which included tourism and trade data of 40 countries with South Africa, and a time-series analysis that involved South Africa's main tourism and trade...

Economic impact studies have been used to value goods with the characteristics of both public and private goods, such as arts festivals, and have been useful in providing a quantifiable monetary estimate of their worth and, more accurately, of the impact of such events on a specific region. This...

Purpose – The Comrades Marathon is a world‐renowned ultra marathon that takes place yearly between the cities of Pietermaritzburg and Durban in KwaZulu‐Natal, South Africa. It attracts athletes from around the world, and boasts a participation of more than 14,000. The purpose of this...

Purpose The purpose of this paper is to determine the motives of visitors to an electronic dance music (EDM) festival in South Africa and clustered the participants according to these motives. Design/methodology/approach Based on a visitor survey at the oldest EDM festival in South Africa,...

Purpose The purpose of this paper is to determine whether a music festival leads to additional intangible benefits such as the appreciation of the specific music genre and music tourism. This was done by using visitors’ behavioural intentions related to these benefits as a tool for market...

Purpose This paper aims to identify and cluster visitors to a premier South African cheese festival based on their motivation for attending the festival. Design/methodology/approach A structured questionnaire was used to collect the data from visitors over the three days of the festival, in...

Purpose – Networking is an important managerial skill and small businesses and businesses that are operated in informal settings, such as those of the festival entrepreneur, need to concentrate on building strong relationships with the role players in their networks in order to survive, thrive...

Purpose – The aim of this paper is to investigate whether tourism awareness can be created through introducing tourism as a subject in high schools in South Africa. It also explores if studying tourism as a high-school subject has an influence on the travel patterns of students and their...