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E-service quality competition through personalization under consumer privacy concerns
Kim, Eunjin; Lee, Byungtae - In: Electronic commerce research and applications 8 (2009) 1/6, pp. 182-190
Persistent link: https://www.econbiz.de/10003958306
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An economic analysis of customer selection and leveraging strategies in a market where network externalities exist
Kim, Eunjin; Lee, Byungtae - In: Decision support systems : DSS ; the international journal 44 (2007/08) 1, pp. 124-134
Persistent link: https://www.econbiz.de/10003665293
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Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin; Ratneshwar, Srinivasan; Roesler, Erin; … - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
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Brand image congruence through sponsorship of sporting events : a reinquiry of Gwinner and Eaton (1999)
Kwon, Eunseon; Ratneshwar, Srinivasan; Kim, Eunjin - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 130-138
Persistent link: https://www.econbiz.de/10011453905
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What to get and what to give up : how different decision tasks and product types affect the persuasiveness of promotion- versus prevention-focused messages
Ghosh Chowdhury, Tilottama; Micu, Camelia; Ratneshwar, … - In: Psychology & marketing 32 (2015) 9, pp. 920-933
Persistent link: https://www.econbiz.de/10011340191
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Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather; Kim, Eunjin - In: International journal of advertising : the review of … 38 (2019) 1, pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
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"I owe my life to the kind individual who called the helpline" : exploring the interplay of self-views and social distance in narrative advertising on domestic violence prevention...
Muralidharan, Sidharth; Kim, Eunjin - In: International journal of advertising : the review of … 38 (2019) 5, pp. 704-730
Persistent link: https://www.econbiz.de/10012200314
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Using guilt and shame appeals from an Eastern perspective to promote bystander intervention : a study of mitigating domestic violence in India
La Ferle, Carrie; Muralidharan, Sidharth; Kim, Eunjin - In: Journal of advertising 48 (2019) 5, pp. 555-568
Persistent link: https://www.econbiz.de/10012201505
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Why narrative ads work : an integrated process explanation
Kim, Eunjin; Ratneshwar, Srinivasan; Thorson, Esther - In: Journal of advertising : official publication of the … 46 (2017) 2, pp. 283-296
Persistent link: https://www.econbiz.de/10011705769
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The role of empathy and efficacy in public service announcements : using narratives to induce bystander intervention in domestic violence
Kim, Eunjin; Muralidharan, Sidharth - In: Journal of advertising research 60 (2020) 4, pp. 452-466
Persistent link: https://www.econbiz.de/10012495780