Purpose – Reviews a case study of a failed ambitious eCRM project. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments. Findings – After three years and $300m of investment, an e‐business initiative undertaken by a global...

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...