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Challenges in leveraging e-com...
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71
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
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72
Attributing conversions in a multichannel online marketing environment : an empirical model and a field experiment
Li, Hongshuang
;
Kannan, P. K.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010349040
Saved in:
73
Maximizing online bookings through a multi-channel-strategy : effects of interdependencies and networks
Beritelli, Pietro
;
Schegg, Roland
- In:
International journal of contemporary hospitality management
28
(
2016
)
1
,
pp. 68-88
Persistent link: https://www.econbiz.de/10011435688
Saved in:
74
Increasing online sales by facilitating spillover shopping
Bhatnagar, Amit
;
Papatla, Purushottam
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011442355
Saved in:
75
Hotels' dependency on online intermediaries and their chosen distribution channel portfolios : three country insights
Stangl, Brigitte
;
Inversini, Alessandro
;
Schegg, Roland
- In:
International journal of hospitality management
52
(
2016
),
pp. 87-96
Persistent link: https://www.econbiz.de/10011442811
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76
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
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77
Online versus offline participation: has the democratic potential of the internet been realized? : analysis of a participatory budgeting system in Korea
Lim, Seunghoo
;
Oh, Youngmin
- In:
Public performance & management review
39
(
2016
)
3
,
pp. 676-700
Persistent link: https://www.econbiz.de/10011535586
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78
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
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79
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
80
Comparing online and in-store risks in multichannel shopping
Bezes, Christophe
- In:
International journal of retail & distribution management
44
(
2016
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10011515634
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