Designing an emotional strategy : strengthening digital channel engagements
Year of publication: |
May-June 2016
|
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Authors: | Straker, Karla ; Wrigley, Cara |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 59.2016, 3, p. 339-346
|
Subject: | Design | Emotions | Digital channels | Customer relationships | Digital behavior | Emotion | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel | Digitalisierung | Digitization | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
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