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Advances in Advertising Research (Vol. 1) : Cutting Edge International Research

Terlutter, Ralf - 2010

Strategic Issues in Advertising, Branding and Communication -- Integrated Marketing Communications: A Test for Different Levels of Strategic Consistency -- Evaluation and Feedback Effects of Limited Editions in FMCG Categories -- How Multinational Enterprises Develop their Advertising Strategy...

Persistent link: https://www.econbiz.de/10014425027

Reale und mediale Produkterfahrungen : Analyse und Vergleich der Wirkungen von Experience- und Cross-Media-Marketingmaßnahmen

Diehl, Sandra - 2010

Grundlagen der Wirkungen von realen und medialen Produkterfahrungen -- Theoretische Grundlagen Teil 1: Einfluss von realen und medialen Faktoren auf die Kaufentscheidungen -- Empirischer Teil 1: Empirische Studie zu den Einflussfaktoren auf das Kaufverhalten -- Theoretische Grundlagen Teil 2:...

Persistent link: https://www.econbiz.de/10014425114

International Advertising and Communication : Current Insights and Empirical Findings

Diehl, Sandra (contributor); Terlutter, Ralf (contributor) - 2006

Persistent link: https://www.econbiz.de/10013520610

Employees' positive perceptions of corporate social responsibility create beneficial outcomes for firms and their employees : organizational pride as a mediator

Schaefer, Sarah Desiree; Cunningham, Peggy; Diehl, Sandra; … - In: Corporate social responsibility and environmental management 31 (2024) 3, pp. 2574-2587

Persistent link: https://www.econbiz.de/10014531434

Delineating transformative value creation through service communications : an integrative framework

Tsiotsou, Rodoula H.; Diehl, Sandra - In: Journal of service management 33 (2022) 4/5, pp. 531-551

Persistent link: https://www.econbiz.de/10013325702

Entwicklung eines Verhaltensmodells für reale Läden und virtuelle Läden im Internet.

Diehl, Sandra - In: Marketing : ZFP ; journal of research and management 24 (2002), pp. 19-32

Persistent link: https://www.econbiz.de/10006824895

Consumers' response to offensive advertising: a cross cultural study

Chan, Kara; Li, Lyann; Diehl, Sandra; Terlutter, Ralf - In: International marketing review 24 (2007) 5, pp. 606-628

Persistent link: https://www.econbiz.de/10007797760

Consumers' response to offensive advertising: a cross cultural study

Chan, Kara; Li, Lyann; Diehl, Sandra; Terlutter, Ralf - In: International Marketing Review 24 (2007) 5, pp. 606-628

Purpose – The purpose of this paper is to examine how Chinese and German consumers react to print advertisements that are potentially offensive. Design/methodology/approach – Using culture theories about information context, individualism and feminine consciousness, the paper hypothesizes...

Persistent link: https://www.econbiz.de/10014827403

Advances in advertising research

Terlutter, Ralf (contributor); Diehl, Sandra (contributor); …

Persistent link: https://www.econbiz.de/10009668993

International advertising and communication : current insights and empirical findings

Diehl, Sandra (contributor) - 2006 - 1. Aufl.

Persistent link: https://www.econbiz.de/10004874446