Consumers' response to offensive advertising: a cross cultural study
Year of publication: |
2007
|
---|---|
Authors: | Chan, Kara ; Li, Lyann ; Diehl, Sandra ; Terlutter, Ralf |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 24.2007, 5, p. 606-628
|
Saved in:
Saved in favorites
Similar items by person
-
Consumers' response to offensive advertising: a cross cultural study
Chan, Kara, (2007)
-
Diehl, Sandra, (2010)
-
Terlutter, Ralf, (2022)
- More ...