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The Covid-19 epidemic has resulted in a dramatic decline in hotel public consumption. Hotel performance must be enhanced through the use of a hotel marketing strategy to compete with others. The aim of this paper is to examine the relationship between the innovation of the brand, dynamic...
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Purpose: This study aims to examine the impact of dynamic capabilities and organizational resilience on firm performance driven by environmental turbulence of the hotel industry in Indonesia during the pandemic COVID-19. Design/methodology/approach: Herein, an integrated conceptual framework is...
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