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Assessing the relationship between perceived crowding, excitement, stress, satisfaction, and impulse purchase at the retails in Vietnam

In: Cogent Business & Management 7 (2020) 1, pp. 1-14

This study aims to examine the relationship between perceived crowding, excitement, stress on satisfaction, and impulse … relationship model among perceived crowding, excitement, stress, satisfaction, and impulse purchase from the collected data, which … purchase at the retails in Vietnam. This study performed structural equation modelling (SEM). A total of 264 valid respondents …

Persistent link: https://www.econbiz.de/10012657313

The effects of online credible review on brand trust dimensions and willingness to buy : evidence from Vietnam consumers

Van Dat Tran; Minh Dung Nguyen; Lan Anh Lương - In: Cogent business & management 9 (2022) 1, pp. 1-14

, online credible review, reliability, intentionality, and willingness to buy the electric consumers in Vietnam. This study …

Persistent link: https://www.econbiz.de/10014420521

Investigating the relationship between brand experience, brand authenticity, brand equity, and customer satisfaction : evidence from Vietnam

Van Dat Tran; Ngoc Truc Thao Nguyen - In: Cogent business & management 9 (2022) 1, pp. 1-20

The purpose of this research is to investigate the relationship between brand experience, brand authenticity, brand equity, and how those factors effect on customer satisfaction. The measurement model and the conceptual model depicting hypothesized relationships were evaluated based on responses...

Persistent link: https://www.econbiz.de/10014433696

Impact of Packaging on the Buying Behaviour of Consumers in a Communicationally Remote Urban Area

Bhattacharjee, Bidyut Jyoti - 2014

This paper explores the impact of packaging, labeling and free sample on the buying behaviour of consumers of a communicationally backward area of India. The hypothesis is that the packaging, labeling, sample has strong influence on consumer buying behaviour. Two factorial approaches are adopted...

Persistent link: https://www.econbiz.de/10013069682

Stealth Marketing : How to Reach Consumers Surreptitiously

Kaikati, Andrew - 2009

Stealth marketing techniques are being driven by a growing criticism of the advertising industry, and are based on the premise that word of mouth and peer group recommendation are the most effective promotional and marketing tools.This article discusses stealth marketing methods used by...

Persistent link: https://www.econbiz.de/10013160326

Seeking Justice : How Harmful Brands Cause Consumers to Punish, Cheat, and Steal

Rotman, Jeff - 2017

We examine how and why consumers engage in retributional acts directed towards brands that are perceived as harmful. Consumers are shown to lie, cheat, and steal as they attribute lower moral worth to harmful brands and this effect is shown to persist in the absence of any attributable brand...

Persistent link: https://www.econbiz.de/10012957772

An Overview of Evolution of E-Marketing in India and Consumers Perception Towards E-Marketing

Rehman, Anis ur - 2017

The Internet is growing at a rate of almost 50-100% per year in India. From being a medium for exchange of information and communication between the scientific research workers, it has opened a vast vista of entertainment and information (edutainment) for millions of people on the Internet...

Persistent link: https://www.econbiz.de/10012958218

An Empirical Study of Perception of Women Consumers Towards Internet Marketing in Lucknow Region

Rehman, Anis ur - 2017

Women Consumers are playing an important role in online shopping. The increasing use of internet by the women consumers in India provides an emerging prospect for online retailers. If online retailers know the factors affecting women consumers' buying behavior, then they can further develop...

Persistent link: https://www.econbiz.de/10012958257

Understanding Customer Needs and Wants

Camilleri, Mark Anthony - 2018

Business ought to understand their customers' needs and wants, if they want to remain successful in a competitive market place. Therefore, this chapter introduces its readers to market research as tourism businesses continuously require information on their customers. In this light, a well...

Persistent link: https://www.econbiz.de/10012907541

Behavioral model of business change management in relation to building competitiveness in market economy conditions

Vrtana, David; Rosnerova, Zuzana; Križanová, Anna - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 493-503

In the current market environment, the actual dynamics of the application of internal corporate factors is differentiated. The company thus tries to influence customers' shopping behavior as effectively as possible. Therefore, it is important for the company to be able to adapt to these changes...

Persistent link: https://www.econbiz.de/10012888460

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