Nowadays, consumer-to-consumer communication and its impact on purchase decisions have gained substantial consideration owing to digitalization and the emergence of internet-based social media platforms. Social media allows consumers to communicate with thousands of people well beyond their...

Innovation is increasingly considered as an enabler of business competitive advantage. More and more organizations focus on satisfying their consumer s demand of innovative and qualitative products and services by applying both technology-supported and non technology-supported innovative methods...

Today´s demand patterns constantly claim for greener products from more sustainable supply chains. Handling these customer needs puts a constant pressure on the players: Ecological and social issues arise additionally to challenges like technology management and efficiency enhancement....

Nowadays, consumer-to-consumer communication and its impact on purchase decisions have gained substantial consideration owing to digitalization and the emergence of internet-based social media platforms. Social media allows consumers to communicate with thousands of people well beyond their...

The intensity of global competition and the dynamics of the demand markets force companies to continuously improve their value adding processes at high pace. The present study supports companies in managing this task, offering a process model based on lean management that empowers employees in...

Nachhaltigere Produkte sind ein zentraler Aspekt einer zukunftsfähigen Wirtschaft. In der vorliegenden Dissertation wird untersucht, wie Konsumgüterproduzenten mit der unscharfen Zielvorgabe „nachhaltig“ in ihrem Produktentwicklungsprozesses umgehen. Dazu werden die Ergebnisse einer...