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New insights on advertising ex...
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Advertising
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Ford, John B.
141
Ford, John
25
Merchant, Altaf
21
LaTour, Michael S.
15
West, Douglas C.
12
Sargeant, Adrian
11
Honeycutt, Earl D.
9
Honeycutt Jr, Earl D.
8
Ibrahim, Essam
6
Mottner, Sandra
6
West, Douglas
5
Jain, Varsha
4
Kirchner, Theresa A.
4
Magnini, Vincent P.
4
Owens, Margaret
4
Thelen, Shawn
4
Clarke III, Irvine
3
Clarke, Irvine
3
Karande, Kiran W.
3
Purwanegara, Mustika Sufiati
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Rose, Gregory
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Seifert, Bruce M.
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Abratt, Russell
2
Beffon, Maria
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Burton, Scot
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Case, F. Mark
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Flaherty, Theresa B.
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Gupta, Damini Goyal
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Henthorne, Tony L.
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Karande, Kiran
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Kees, Jeremy
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Journal of advertising research
27
International marketing review
16
Journal of business research : JBR
14
International Marketing Review
11
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of nonprofit and voluntary sector marketing
6
Journal of Business Research
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing management : MM
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of Services Marketing
3
American business review
2
Annals of operations research
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Organizations and markets in emerging economies
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Review of marketing research
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2
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2
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1
European Business Review
1
European business review : EBR ; the official journal of the International Management Centres, Europe
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International Journal of Contemporary Hospitality Management
1
International journal of advertising : the review of marketing communications
1
International journal of electronic customer relationship management : IJECRM
1
International journal of production research
1
International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
1
Journal of Business & Industrial Marketing
1
Journal of Consumer Marketing
1
Journal of Environmental Planning and Management
1
Journal of Product & Brand Management
1
Journal of World Business
1
Journal of current issues and research in advertising : JCIRA
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Leadership in nonprofit organizations ; Vol. 1
1
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ECONIS (ZBW)
73
OLC EcoSci
59
Other ZBW resources
20
RePEc
11
USB Cologne (EcoSocSci)
5
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1
Advertising message impact on consumers : how to enhance positive affect
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10013186351
Saved in:
2
How cutting-edge research on advertising and branding builds customer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 127-128
Persistent link: https://www.econbiz.de/10012642978
Saved in:
3
Broadened JAR focus to support advertising practitioners and scholars : a reflection of evolving marketing and research directions
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 363-364
Persistent link: https://www.econbiz.de/10012813772
Saved in:
4
New insights in advertising strategy : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 351-352
Persistent link: https://www.econbiz.de/10012495729
Saved in:
5
Competitive advantage
Ford, John B.
- In:
The Routledge companion to strategic marketing
,
(pp. 141-150)
.
2021
Persistent link: https://www.econbiz.de/10012498443
Saved in:
6
What do we know about creativity? : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012293490
Saved in:
7
What do we know about gender and diversity? : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 119-120
Persistent link: https://www.econbiz.de/10012293502
Saved in:
8
60 robust years of advertising research, and counting : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 237-238
Persistent link: https://www.econbiz.de/10012301355
Saved in:
9
Cost vs credibility : the student sample trap in business research
Ford, John B.
- In:
European business review : EBR ; the official journal …
28
(
2016
)
6
,
pp. 652-656
Persistent link: https://www.econbiz.de/10011588613
Saved in:
10
Amazon's Mechanical Turk : a comment
Ford, John B.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 156-158
Persistent link: https://www.econbiz.de/10011686524
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