Spanish Abstract: Ante las crisis, del tipo que sean, económicas, de inseguridad, etc. las personas reaccionan (aumentando el ingreso o modificando hábitos de consumo), no queriendo asumir la realidad, para después convertir sus posibles consecuencias en foco de atención, generalmente...

The existing literature on the consumers' attitude toward region-of-origin (RoO) provides numerous and varying evidence on the relative importance of this extrinsic attribute as compared to other product characteristics. The article aims at characterising the heterogeneity in the relative...

Managers in the fundraising and public sectors face the constant challenge of soliciting donations from a population who may or may not have donated before. Rather than merely asking respondents what they wish to donate, it is standard practice to present a set of suggested amounts – the...

Know how consumer chooses and perceives different seafood in the market is a fundamental information to develop appropriate marketing strategies and, in case, to draw plans in favour of fisheries operators. This work is aimed at revealing consumer perception of some attributes related to a...

The negative social effects caused by consumerism and especially hiperconsumerism leaded, in the recent years, to the emergence and rapid growth of economic importance of new types of consumer - the new consumer - whose attitudes, aspirations and purchasing patterns are different from those...

Spanish Abstract: Hay empresas que utilizan el secreto empresarial con el fin de lograr una ventaja competitiva en el mercado. Esta técnica, en tiempos de tecnología, adquiere un inmensurable valor y por ello requiere de un régimen jurídico que además de sancionar las conductas ilícitas...

The future in the services industry belongs to Artificial Intelligence (AI) driven machines, which is a major source of worry for the job market in India. Over 50% of India's GDP constitutes services, and it is a major source of employment for the skilled manpower of India. The research measures...

When Donald Trump descended the escalator of Trump Tower to announce his 2016 presidential bid, Neil Young’s song “Rockin’ in the Free World” blared from the loudspeakers. Almost immediately, Young’s management made clear that the campaign’s use of the song was unauthorized. Neil...

Trademark law protects famous marks from dilution by tarnishment, defined by statute as use likely to “harm the reputation of the famous mark.” Tarnishing uses are typically those that connect a mark with disreputable goods or topics, like sex or drugs. Mark owners ostensibly worry that...

Spanish Abstract: Pese a los diversos estudios relacionados con el consumidor infantil, poco se sabe acerca de las percepciones sobre el dinero y los antecedentes que impulsan las compras. Por esto, el objetivo de este artículo es analizar la relación entre la actitud hacia el dinero y la...