importance, relatively little is known about consumers' buying behaviour of fresh produce in China. Findings of this study would … China.  …

the People's Republic of China. The focus on these cities coincided with the competitive density of retail brands, and …

‐country variations. Design/methodology/approach – Using survey data of consumer attitudes toward marketing from China and Canada, this …

/methodological approach – The study performed a 2 (COP)×2 (COM) within‐subjects randomized experimental research, using the USA and China as … apparel was made in China. Perceived sustainability had the largest impact on consumers' perceived prices for apparel made in …

be generalized to girls in Mainland China. Design/methodology/approach – A convenience sample of 331 Shanghai female … girls from Shanghai, which may not be representative of girls in other Mainland Chinese cities or elsewhere in greater China … Mainland China based on gender role perceptions.  …

height of a recent Japan‐China dispute ( n =139), followed by a similar survey six months later ( n =157). Identical …

To help multinationals meet consumer needs in the People’s Republic of China (PRC), this paper describes culture …

encounter the emerging market giant, China. As smaller US companies enter China, the potential for ethical conflict increases … cultural bases for ethical behavior in both the USA and China can arm a marketer with knowledge needed to succeed in cross …