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Editorial: on to a new year
Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 907-908
Persistent link: https://www.econbiz.de/10011644529
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Editorial : the importance of research by cross-national teams
Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10011687831
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Editorial: Native advertising : the black sheep of the marketing family
Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 207-209
Persistent link: https://www.econbiz.de/10011689770
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Red Alert: on the need for more research on corporate social responsibility appeals in advertising : editorial
Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 337-339
Persistent link: https://www.econbiz.de/10011881807
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Global consumer culture and advertising research : editorial
Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
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Generational research and advertising to millennials : editorial
Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 165-167
Persistent link: https://www.econbiz.de/10011859256
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Editorial: how to avoid marketing disasters : back to the basic communications model, but with some update illstrating the importance of e-word-of-mouth research
Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 515-519
Persistent link: https://www.econbiz.de/10011849091
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Taylor's theorem part II, advice for socially responsible advertisers : do not alienate target consumers! : editorial
Taylor, Charles Raymond - In: International journal of advertising : the review of … 38 (2019) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10012200187
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Over the top, connected, programmatic and addressable television! : what does it all mean? : definitions and a call for research : editorial
Taylor, Charles Raymond - In: International journal of advertising : the review of … 38 (2019) 3, pp. 343-344
Persistent link: https://www.econbiz.de/10012200255
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Editorial: Where has the research on client–agency relationships gone? : the need for a deeper understanding of the future of account management
Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 36 (2017) 3, pp. 393-395
Persistent link: https://www.econbiz.de/10011707379