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Vertriebscontrolling die heutigen Möglichkeiten der Digitalisierung strategisch und operativ nutzen kann. Dieser bewährte Leitfaden für …
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The digital economy has now a widespread impact on the whole economy and leads companies to transform and adopt new competition rules. The objectives of this paper are: (1) to analyze these evolutions; and (2) to understand the role of information systems in these changes. The authors have...
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