Price, Bill - 2014 - Online-Ausg.
Cover; Title Page; Copyright; Contents; Preface; Chapter 1 From B2C to Me2B; What Used to Work, Doesn't Work Anymore; Welcome to the Me2B World: Now Your Customer Rules!; Back to Fundamentals in the Me2B Era; What Drives Me2B Leaders; The Foundations of Me2B Success; Chapter 2 You Know Me, You Remember Me;...