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The consumer decision journey : a literature review of the foundational models and theories and a future perspective
Santos, Susana; Gonc̦alves, Helena Martins - In: Technological forecasting & social change : an … 173 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10013203765
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Multichannel consumer behaviors in the mobile environment : using fsQCA and discriminant analysis to understand webrooming motivations
Santos, Susana; Gonc̦alves, Helena Martins - In: Journal of business research : JBR 101 (2019), pp. 757-766
Persistent link: https://www.econbiz.de/10012103584
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Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana; Gonc̦alves, Helena Martins; Mendes, Rita; … - In: Psychology & marketing 41 (2024) 3, pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
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Social media engagement and real-time marketing : using net-effects and set-theoretic approaches to understand audience and content-related effects
Santos, Susana; Gonc̦alves, Helena Martins; Teles, Merícia - In: Psychology & marketing 40 (2023) 3, pp. 497-515
Persistent link: https://www.econbiz.de/10014290757
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Social accounting matrices for Portugal in 1998 - 99 : modelling the effect of changes in government receipts and expenditure
Santos, Susana (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001932656
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Social accounting matrix and the system of national accounts : an application
Santos, Susana (contributor) - 2005
Persistent link: https://www.econbiz.de/10003329923
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Better policy analysis with better data : constructing a social accounting matrix from the European system of national accounts
Santos, Susana (contributor) - 2006
Persistent link: https://www.econbiz.de/10003379643
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Macro-SAMs for modelling purposes : an application to Portugal in 2003
Santos, Susana (contributor) - 2007
Persistent link: https://www.econbiz.de/10003594354
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Modelling economic circuit flows in a social accounting matrix framework : an application to Portugal
Santos, Susana - In: Applied economics 39 (2007) 13/15, pp. 1753-1771
Persistent link: https://www.econbiz.de/10003535141