The purpose of this paper is to explore the most effective print advertising strategy in terms of message strategy and execution framework for teenage boys in India. Teenage boys (n = 400) watched twenty advertisements in which message strategy and execution framework were manipulated in a 2x10...

Consumer-generated product reviews have proliferated online, driven bythe notion that consumers’ decision to purchase or not purchase aproduct is based on the positive or negative information about thatproduct they obtain from fellow consumers. Using research on informationprocessing as a...

Expected earnings and expected returns to education are seen by labor economists as a major determinant of educational attainment. In spite of this, the empirical knowledge about expectations and their formation is scarce. In this paper we report the results of the first systematic study of the...

People use information about their ability to choose tasks. If more challenging tasks provide more accurate information about ability, people who care about and who are risk averse over their perception of their own ability will choose tasks that are not sufficiently challenging. Overestimation...

Four studies investigate how consumers' regulatory orientation and the decision strategies used to process message information affect their judgments. Evaluations of the chosen brand were more favorable when individuals with a prevention focus used decision strategies that enhanced the accuracy...

This paper reports the results of a field experiment investigating how attributes of carbon footprint information affect consumer choice in a large dining facility. Our hypotheses and research methods were preregistered via the Journal of Accounting Research’s registration-based editorial...

This dissertation studies the dynamic decision making process in E-commerce. In the first essay, we use eye tracking to investigate how consumers make information acquisition decisions on attribute-by-product matrices in online choice environment such as comparison websites. Hierarchical Hidden...

This thesis addresses the high-frequency price formation in the European Union Emissions Trading Scheme (EU ETS). In particular, it deals with high-frequency price reactions of European Union Allowances (EUAs) to scheduled macroeconomic and regulatory announcements. The work incorporates several...

The purpose of this study is to extend research devoted to the areas of organizational size and chief executive (CEO) compensation. The thrust of this investigation holds that diversification moderates the relationship between organizational size and CEO compensation. While research has...

University of Minnesota Ph.D. dissertation. July 2009. Major: Business Administration. Advisors: Dr. Karen Donohue and Dr. Rachna Shah. 1 computer file (PDF); xi, 196 pages, appendices 1-4.